Steven Santarpia: An Expert Consultant in The Field of Content Marketing

The rise in satellite internet service providers like “Starlink” has ensured that regardless of location, most of the people will be connected to the internet. Marketing is one of those industries that were radically changed since the introduction of the internet. Advertisers came up with a lot of different marketing strategies to target the internet audience and drive up their sales. But most of them are expensive and are not that effective.

Content Marketing is used to drive sales by providing interesting and relevant media content in the form of articles, videos, podcasts, etc. Quality content is one of the most powerful tools that in the long term builds trust, generates leads, and cultivates customer loyalty. According to statistics and reports, Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8 fold boost in web traffic. Steven Santarpia has started his company and 2016 and since then helped hundreds of businesses with their content marketing to boost their brand image and drive more sales. 

Throughout his career, one thing that remained constant in all of his successful clients was the quality of service they provided. People on the internet are constantly looking for answers, opinions, and information. A company that is focused on providing them with the best information and services will always be relevant and have high regard in their mind. Steven helps his clients to optimize their content so that they can get a higher rank on the google search page. A higher rank ensures more web traffic and more lead generation. While Google is known for changing its algorithms in 4-5 months regularly and the ranking might change. Steven’s main focus is on honest and relevant material that improves the brand image in the long term and promotes loyalty and trust in their existing and new customers.

You might have heard the term “Content is king”. After 7 years of working, Steven confirms that this quote is still the most relevant in the field of marketing. Content Marketing takes time, but consistent efforts give compounded ROI which usually results in higher profits in comparison to all other forms of marketing. If you are one of the small businesses that are struggling or want professional support with your marketing. You can contact Steven Santarpia consulting and get help with content and social media marketing.